Business Case: Market Entry

A private Swiss high‐end cosmetics manufacturer was considering expanding by entering the Middle East market. NZ’s local staff helped the client by performing an in depth market and competitive analysis, advising the client on its entry strategy and connecting them to the best-­fit local partners.

Business Case: Business Model Innovation

A global manufacturer of infection control equipment wanted to enter the consumables business. A former chemical industry executive opened her network, drafted and verified business cases and designed a business model to enter the European market within six months.

Business Case: Low‐Cost Entrants

A leading manufacturer of geomatics equipment was facing harsh competition from low‐cost market entrants. To tackle this challenge the client involved experienced NZ business development consultants to lead and support the initiative, create a product line in cooperation with OEMs, adapt them to the company’s quality standards and corporate identity and implement the market launch.